Answering the Top Marketing Questions Small Business Owners Ask Most- Business Aviation

Answering the Top Marketing Questions Small Business Owners Ask Most- Business Aviation

Hello my friends and welcome to Educated Marketing Decisions, your monthly dose of practical marketing strategies and tips - tailored to the aviation industry! 

Here are the top 5 questions small business owners in the private aviation industry must ask in regards to marketing their business and my answers:

1- How much should I spend on marketing/ costs?

• There is no one-size-fits-all answer to this question, as the amount of money you should spend on marketing will vary depending on your business, your brand, your target market, and your goals. However, a good rule of thumb is to allocate 10-15% of your revenue to marketing.

2- What marketing channels should I use?

• There are a variety of marketing channels available, such as digital marketing, email newsletters, SEO, offline marketing, and social media marketing. The best marketing channels for your business will depend on your ideal customer and your marketing goals.

3- How can I create compelling marketing content?

• Your marketing content should be informative, engaging, and relevant to your ideal client. Consider the words you use and the tone you adopt to achieve the utmost impact. Additionally, ensure that it is well-written and visually appealing.

4- How do I measure the success of my marketing campaigns?

• There are a variety of ways to measure the success of your marketing campaigns. Learning about analytics is a great start. You can track website traffic, leads generated, sales, and customer satisfaction.

5- How do I get more customers/ scale?

• The best way to get more customers is to create a strong marketing strategy that targets your ideal client and delivers relevant content that motivates and helps them solve their problems. 

Here are some additional tips for small business marketing in the aviation industry:

👉Focus on your target market. Before you start any marketing campaign, it's important to understand who your target market is. What are their needs and wants? Where do they hang out online? What type of reputation do you want to create for your business? 

👉Once you know your target market, you can tailor your marketing messages/words/tone to appeal to them. Be consistent. Marketing is a long-term game. 

👉Don't expect to see results overnight, especially in this economy. You need to be consistent with your marketing efforts in order to see results. Measure your results! 

👉It's important to track the results of your marketing campaigns so you can see what's working and what's not. This will help you make necessary adjustments to your marketing strategy.

By following these tips, you can create a successful marketing strategy that will help you grow your small business and influence other businesses to trust yours.

💁🏻 I would love to hear your thoughts and any additional marketing questions you may have that I haven't addressed. Please share your questions in the comments below, and I'll make sure to address them in the future. If you'd like to stay updated with my future content, be sure to subscribe. 

💪🏻 And if you found value in this information, please consider sharing it with your aviation network. 

Wishing you a fantastic week ahead!

Best regards,

Rebekah

Founder of Becks and the Jets